Reputation & Crisis

At the intersection of law, business, and public perception, Lexport stands out as a boutique, multidisciplinary legal advisory firm that treats reputational risk and crisis communication not just as a legal challenge but as a strategic opportunity to help clients overcome critical issues and sensitive situations. With over two decades of experience, Lexport is known for delivering nuanced, business-aligned legal counsel across sectors.

Practice Overview
Lexport's Reputation & Crisis practice helps clients navigate high-stakes, business-critical situations where legal exposure meets public scrutiny, often leading to media trials. Whether it's a regulatory investigation, corporate dispute, data breach, or media controversy, Lexport offers tailored solutions such as:

• Pre-crisis audits to identify legal, reputational, and communication vulnerabilities
• SOP development & training to prepare teams for potential threats to reputation and business continuity
• Real-time crisis responsecombining legal strategy with multi-platform comms and bespoke media messaging strategy
• Stakeholder communication plans aligned with company values, compliance needs, and brand integrity
• Post-crisis recovery, including legal counsel, litigation support, reputation repair and rebuilding, and strategic messaging

The Leadership That Drives Strategy

Srinivas Kotni, Founder & Managing Partner, brings a rare blend of legal, corporate, and strategic insight. A qualified company secretary and lawyer, he holds affiliations with leading professional bodies, including the Bar Council of Delhi and the Supreme Court Bar Association. His expertise spans corporate law, taxation, IPR, and regulatory compliance, making him a key architect of Lexport's crisis response framework. Kotni's vast expertise and deep understanding of business, politics, and the regulatory landscape help Lexport deliver well-rounded, strategic advice to its clients.

Anirban Roy, Chief Operating Officer, adds unmatched depth to Lexport's strategic and crisis communication capabilities. An award-winning journalist and a former editor with Reuters, The Wall Street Journal, Network18, and Business Today, Roy has over 20 years of experience in journalism, decoding media dynamics, and top editorial leadership. His deep understanding of corporate and boardroom mechanics, the value of stakeholder engagement, and crisis mitigation messaging enables Lexport to deliver responses that are both legally sound and publicly effective. Roy has also taught, trained, and advised students, startups, government agencies, and corporate bodies on reputation risk preparedness, risk mitigation, strategic communication, and effective crisis messaging.

Integrated Vertical Expertise
Lexport's diverse practice areas contribute to a holistic reputation risk and crisis mitigation strategy:

Corporate & Commercial Law	Resolving boardroom disputes, governance issues, and shareholder conflicts
Indirect Taxation	Managing fallout from tax investigations and compliance lapses
Intellectual Property Rights	Protecting brand assets during infringement or counterfeiting crises
Regulatory Compliance	Ensuring legal alignment to prevent reputational damage
Dispute Resolution & Litigation	Defending clients in high-profile, reputation-sensitive cases

Strategic, Preventive, and Resilient
Lexport's approach is not just reactive but also preventive, strategic, and well-informed by the realities of modern business, geopolitical headwinds, and social media sentiments. With Kotni's legal foresight and Roy's media messaging and crisis communication acumen, Lexport offers a rare synergy that helps clients weather storms and emerge stronger.